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How to Create an AI Influencer and Turn It Into a Real Online Business

  • Writer: Natasha L
    Natasha L
  • Nov 20
  • 6 min read

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If you’ve ever scrolled past hyper-realistic “people” on Instagram and then realized they’re not real at all…welcome to the world of AI influencers.

In this video, the creator breaks down how to build an AI influencer, how people are already making money with them, and why consistent action matters more than chasing the next “shiny object.”

He emphasizes one thing over and over:


This is a real business model—but only if you treat it like one.

🧩 What Is an AI Influencer (in This Context)?

An AI influencer here is a fully synthetic persona—usually a female model—created using AI image/video tools and promoted on platforms like:

  • Instagram

  • TikTok

  • X (Twitter)

  • Reddit

  • Fanvue (for monetization)


Followers know the influencer is not real—and still spend money on:

  • Subscriptions

  • Photos & custom content

  • Brand deals and ambassador campaigns


Platforms like Fanvue now position themselves specifically as AI monetization platforms, powering hundreds of millions in creator payouts. Fanvue+1

💰 Why This Business Model Can Be Lucrative

The creator explains that AI influencers can make serious money because:

  1. Low overhead – You can get started for under $100 (tools + credits).

  2. Scalability – Once you’ve built a persona and content pipeline, you can post across multiple platforms.

  3. Demand already exists – Some AI models work with major brands or earn large subscription revenue on platforms like Fanvue. Hypefy+2Kolsquare+2

  4. People don’t mind that it’s AI – Many fans know it’s artificial and still form emotional connections and pay.


He even mentions that when he half-heartedly set up a Fanvue page months ago—with almost no content—someone still paid him $5.


Now he’s decided to “go all in” and see what happens when he actually treats it like a business.

🧠 The Real Secret: Focus & Consistency


One of the biggest messages from the video:

  • Most people never make money because they only watch videos instead of executing.

  • They jump from idea to idea instead of focusing on one model for at least 30 days.

His advice:


Pick one model (like AI influencers) and give it a focused 30-day sprint before you judge it.

🎭 Step 1: Create a Strong, Memorable Persona

The main emphasis of the Fanvue Creator Academy (a free course he recommends) is character creation:

  • Build a persona, not just a “hot girl” template

  • Choose something memorable—maybe a unique hair color, aesthetic, or vibe

  • Avoid overly complex features (e.g., heavy tattoos, extreme goth) that AI struggles to render consistently


The goal:Create a character that’s visually consistent, recognizable, and brandable.

This is also what many guides and platforms (like HeyGen and other AI influencer generators) recommend: start with a clear persona, backstory, and visual identity. Medium+2Argil AI+2


🛠️ Step 2: Use AI Tools to Bring the Character to Life

According to the video, you’ll need:

  • At least one main AI video/image tool (not free, but essential for quality)

  • Tutorial content from YouTube to go deeper than the basic course

  • Good prompts and ChatGPT-style assistance to generate ideas, scripts, and poses


He points out that:

  • Free tools often produce lower-quality, amateurish results

  • Investing a bit of money into credits and higher-end tools makes your character look professional—and that’s crucial if you want brand deals and paying subscribers


There are multiple tools in this space (HeyGen, Creatify, Arcads, etc.) designed specifically for generating AI influencers, videos, and avatars. Argil AI+2HeyGen+2


🌐 Step 3: Set Up Your Ecosystem (Socials + Funnel)

Once your persona is ready, the strategy is:

  1. Create a separate Gmail account just for the AI persona.

  2. Set up:

    • Instagram

    • TikTok

    • X (Twitter)

    • Reddit

    • Telegram

  3. Create a Linktree-style bio link where you can send traffic to:

    • Fanvue page

    • YouTube channel

    • Other offers or brand deals


On Instagram and similar platforms, many successful AI influencers:

  • Post regular photos and Reels

  • Use Linktree or similar tools in their bio

  • Have a call-to-action that pushes fans to paid platforms (e.g., Fanvue, custom content, or other memberships). Favikon+2Hypefy+2


💵 Step 4: Monetize via Fan Platforms & Brand Deals

The main monetization paths highlighted in the video:

  • Fanvue subscriptions

  • Paid access to pictures and videos

  • Brand ambassador deals (like becoming a “Fanvue ambassador”)

  • Potential 4- or 5-figure brand campaigns if your character blows up

He mentions that one AI influencer he references has:

  • ~384K+ Instagram followers

  • A visible Fanvue ambassador badge / branding in the bio

  • Linktree connecting followers to monetized content

Beyond the video, many AI influencers now also work with fashion, beauty, and tech brands, partnering in similar ways to human influencers. Savro+3Hypefy+3Passionfruit+3


⚠️ Reality Check: Effort, Competition & Ethics

The creator is blunt:

  • You will have to spend money (tools, credits).

  • You will have to post consistently and test what works.

  • You can’t just set it and forget it if you want serious income.

He also highlights that:

  • People willingly form emotional bonds with AI personas and pay them—even knowing they’re not real.

  • You’re not “tricking” anyone if you’re transparent that it’s an AI model.

However, outside the video, it’s worth keeping in mind:

  • Different platforms have rules around AI disclosure and adult/NSFW content.

  • Some brands are cautious, while others are leaning into AI influencer campaigns as a new marketing channel. TIME+2Passionfruit+2


🔑 Key Takeaways (Blog Section)

  • This is a real business, not a gimmick – But it requires consistent effort, content creation, and reinvestment into tools.

  • Persona is everything – A memorable, consistent AI character stands out and attracts followers and brands.

  • Quality matters – Low-effort, low-budget visuals don’t perform well; investing in better tools pays off.

  • Distribution is key – Use multiple social platforms plus a central bio link (Linktree) to funnel traffic.

  • Monetization is multi-layered – Subscriptions, content sales, and brand deals can stack.

  • Most people fail because they don’t execute – Watching videos ≠ doing the work.

  • Start small, test for 30 days – Track what content gets engagement, tweak your persona and posting strategy.

  • AI influencers are already working with big brands – This isn’t hypothetical; it’s happening now. Savro+3Favikon+3Hypefy+3


❓ Common Questions People May Ask After Watching This Video


1. How much does it actually cost to start an AI influencer?

  • You can technically start free, but for professional-looking models, expect:

    • AI image/video tools & credits

    • A domain or link hub (optional)

  • The creator suggests you can realistically get going under $100.


2. Do I have to show my real face?

No. That’s the whole point here—you’re building a virtual persona. You can stay fully anonymous and let the AI character be the “face” of the brand.


3. How do AI influencers actually make money?

Common streams:

  • Fanvue/OnlyFans-style subscriptions (Fanvue supports AI content specifically) Fanvue+1

  • Selling photos/videos

  • Brand sponsorships and ambassador deals

  • Potential collabs with other AI or human influencers


4. Isn’t this saturated already?

There’s competition, but most people:

  • Don’t stick with one niche

  • Don’t post consistently

  • Don’t invest in a strong persona

If you create something unique and stay consistent, there’s still room—especially in underserved niches (non-English markets, specific aesthetics, or unique personality angles).


5. What platforms should I start on?

From the video + current trends:

  • Instagram & TikTok for reach

  • Fanvue for monetization

  • X, Reddit & Telegram for community, viral threads, and deeper engagement


6. Is this ethical?

Key points:

  • Be transparent that your model is AI.

  • Follow platform rules and laws (especially around adult content, consent, and likeness rights).

  • Avoid using real people’s faces or voice clones without permission. HeyGen+1


🔗 Deeper-Dive Links on AI Influencers & Fanvue

Here are some helpful resources your readers can click for more context:


  • How to Create an AI Influencer (Step-by-Step Guides)

    • Medium: How to Make an AI Influencer in 2025 and Earn Money From It Medium

    • Vocal article: How to Create an AI Influencer in 2025 – Step-by-Step Guide to Monetization Vocal

    • HeyGen’s “How to Create an AI Influencer” guide HeyGen


  • AI Influencer Examples & Lists


  • Fanvue & AI Monetization

    • Fanvue homepage (AI monetization platform for creators) Fanvue

    • Guide: How to Create and Monetize an AI Influencer on Fanvue Savro


  • Case Studies & Community Discussions

    • Reddit AMA: “I Made $440K+ with One AI Influencer” Reddit

    • Reddit: “How I built a €1,000/month AI influencer from scratch” (Fanvue-based) Reddit


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  5. AI Instagram model tutorial

  6. make money with AI characters

  7. NSFW AI influencer Fanvue

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